If you look around at websites and social media profiles, some businesses, and the social media platforms themselves, seem to be bowing to the culture wars, especially here in the United States. They design their logos to highlight the cause, and use the hashtags everywhere, etc.
I think when they do this, they are not thinking how much more polarizing they become. Because, true inclusion and diversity is to appeal to their general audience and not cater to a smaller (controversial) audience unless it is their long-term business model.
Instead they should speak to this by showing how they live out what they believe, by not ruling out the individuals they are trying to highlight.