I spend much time reading blog posts and, more often than not, many bloggers seem to try to be profound rather than just being themselves.
By profound I mean to be far reaching in your thinking, or having great insight or understanding on a subject or topic.
The reality is, for most of us, the best way to be profound is to just keep it simple. As one of my mentors has put it, simple things make big impact. And this is very true.
Of all the things I have shared on my blogs over the years, the ones that have made the most impact are those where I thought I was being too basic or simple.
So, keeping things simple is more profound, than trying to be profound.